Freeze-dried fruit / premium chocolate

A sharper crunch for better snacking.

Real fruit, rebuilt for the snack aisle: airy, crisp and finished with a generous chocolate shell.

150 gflagship format
100%real fruit core
70%dark cocoa shell
01 flagship drop
Krunchies chocolate dipped banana bites packaging
Chocolate dipped banana bites01 / 03
loudly crisp / quietly premium
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The collection

Three ways to make fruit impossible to ignore.

One visual language, three distinct flavour directions. The banana box is the hero concept; the next two formats show where the range can go.

Strawberry Blast Krunchies packaging concept
02 / NEXT90 g pouch

Strawberry blast

Tart berry brightness with a softer shell.

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A simple formula
fruit+freeze+cocoa
The texture does the talking.

The craft

Less noise on the label. More character in the bite.

Krunchies pairs a light, freeze-dried fruit centre with a confident chocolate finish. The result is playful enough to stand out and considered enough to earn a place in a premium basket.

01
Real fruit centre

Recognisable ingredients with a clean, airy texture.

02
Bold cocoa finish

A dark chocolate shell that gives every piece a clear point of view.

03
Designed to travel

Formats built for discovery, sharing and repeat purchase.

Open research

Help decide what reaches the shelf next.

Tell us which flavour, format and price feel right. The research takes around three minutes and directly informs the launch strategy.